Digital transformation in sport requires more than strategy — it requires someone who has built it. Advisory for leagues, teams and federations that are building or restructuring their owned digital fan infrastructure. Operational experience, direct access, no agency layer.
Building centralised fan infrastructure, first-party data strategy or digital product ecosystems across multiple clubs or member organisations.
Moving from reach-based engagement to owned fan relationships. Identity layer, membership, D2C — building what platforms can’t take away.
Activating sponsorships through digital fan touchpoints. Content systems, data capture, first-party audiences at scale.
New to a sport digital leadership role. Need to rapidly understand the landscape, the levers, and what actually moves the needle — from someone inside it.
360° operational experience across every side of the sport digital equation.
Not a consultant who studied sport digital from the outside. I have been Communications Director at a UCI WorldTour team, Digital Product Director at a top-tier football league, and built fan infrastructure that actually scaled. What I advise, I have executed.
Three engagement models. Each with clear scope, direct access, and defined output.
Ongoing strategic guidance across a defined programme. Typically 3–6 months. Covers digital ecosystem architecture, roadmap prioritisation, vendor selection, and board-level communication. Right for organisations in active build or transformation phases.
Focused engagement around a specific challenge — RFP process, platform evaluation, first-party data strategy, fan relationship system design. Defined deliverable, fixed scope, fast turnaround.
One or two-day intensive for leadership teams. Diagnose the current state, align on the strategic direction, leave with a prioritised action plan. No generic frameworks — built around your organisation’s specific situation.
Brand & Story runs a small number of mandates at any time. No juniors. No hand-offs. If we work together, you work with me.
